ICO Today Magazine News
The most under-served market with the most significant financial footprint. The US to Mexico remittance corridor represents over $25 Billion being sent annually, which carries a higher value than oil exports from Mexico. The Latino buying power in the US is equal to $2.3 Trillion. Currently, in today’s age, there is no substantial database showing the spending habits and financial capabilities for the Latin market. All though some attempts have been made the data is at a high level and does not capture the day to day activity that is needed to understand spending habits and critical decision-making statistics. The Uulala data science team through the implementation of attribution analytics will understand what combination of events influences individuals to engage in the desired behavior, conversion, purchase or tracked event. This data acquisition and data mining to develop a decentralized unbanked database of users that can be leveraged internally and by third party advertisers. Uulala will develop trackable offline conversion paths to attribute off-line conversions to location-based behaviors taken through the app.