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The Color Platform runs on the "Color Engine" that enables non-technical users to develop Smart Contracts. Utilizing a simple mechanism of Color Engine technology, the "Color dApp Store" aims to create a wide array of enterprise-level dApps. Instead of hosting a plethora of unrelated services on a single platform, Color dApps will be powered by a single unifying cryptocurrency, the "Color Coin (COL)". COL tokens will be exchangeable seamlessly through the integrated Decentralized Exchange (dEX).