ICO Today Magazine News
Esports market is growing at a great rate. Compound annual average growth rate of the audience is higher than that of any sport in the world. According to the Deloitte report, Esports will be the most prospective sport for the next 5 years. A growing number of global brands are paying attention to the Esports market, which attracts them with its increasingly growing audience. Prospects for the monetization of the Esports audience attract the maximum attention of major global brands.
Despite the incredible growth, the Esports market in global have two major interrelated problems: heavy expenses for ineffective marketing campaigns, and on the other hand, most of the audience doesn't have access to the main Esports budgets.
As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies.