ICO Today Magazine News
In recent years, new models of collaborative economies grew by placing the consumer at the center of all actions, thus disrupting the traditional socio-economic models. The consumer goes from being a simple ‘B2C’ target to a co-creator of value within the ecosystem. A large number of areas, such as housing (AirBnB, FlipKey, ClickStay), transportation (BlablaCar, UberPOOL) and social media (Facebook, Pinterest, Instagram, Twitter) have already adopted this trend. They remain, however, organized around unique and centralized platforms, whose sole purpose is profitability and value creation for shareholders. Following a race towards globalization and economic centralization for more than 20 years, new technologies emerged such as the Blockchain making it possible to reinvent new ecosystems where value creation is shared between consumers and businesses.