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GNY identifies repeatable patterns, and learning components that constantly adapt to people's ever changing behaviour. GNY predicts a user’s behaviour so they can be targeted with contextually relevant messages that drive desired actions. It does this by responding to millions of independent variable features while using hundreds of machine learning algorithms in parallel, in order to predict defined business values. GNY has two core business models: open API integration, and custom business and social impact solutions. GNY is a powerful tool that can be used by anyone who needs a predictive platform for his or her business.