ICO Today Magazine News
Mozo is foot traffic retailer operating through their loyalty programs.
Foot traffic is important to many types of businesses, particularly retail stores, as greater foot traffic should correlate to higher sales. Loyalty programs are the way to bring return customers back to the stores. A recent Nielsen consumer study showed that loyalty programs provide more frequent visits and a greater number of purchases. More than seven in ten global respondents (72%) agreed that, all other factors being equal, they would buy from a retailer with a loyalty program over one without. While loyalty programs seem to be a promising tool for increasing sales, existing point-based loyalty programs do not work as well as they should.