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Rubiix Protocol is a proprietary distributed ledger technology that removes consumer data brokers, and distributes advertising revenue to data-providing consumers via Brand-Consumer Smart Contracts.
Officially in the marketplace since June 2017, Rubiix quickly reached its initial cap of 10,000 users in the United States. In total, the Rubiix community has spent over $500 Million on credit and debit cards that are linked to Rubiix, and our ecosystem has made over 10 Million granular transactions of consumer spending data directly available for use in digital media campaigns.
Our technology provides a positive-engagement ecosystem for brands and consumers, where consumers provide anonymous access to their
personal financial data (i.e. credit card and banking transactions) as the basis for digital media campaign targeting.
Rubiix users share their offline purchase experiences in an online social community within the Rubiix mobile application. Brands get unprecedented access to this “holy grail” of audience targeting data and, in turn, Rubiix distributes revenue back to the community of data-providing consumers.